I don't know how it would look after arching the lower half of the word "LAKERS" as mentioned above. MONOGRAM LOGO: The "LA" monogram is simple, yet appealing. Or you might just arch the lower half of "LAKERS" to achieve the same goal in a different way. But then it would read "LAKERS / LOS ANGELES" (like the Brooklyn Nets) and "LOS ANGELES" would very likely be too small. In order to avoid the unnecessary and ungainly negative space in between the two text lines, you could either place "LOS ANGELES" underneath "LAKERS", in between the initials "L" and "S". You placed the linear typeset "LOS ANGELES" text above the "LAKERS" text which upper half's arch has a negative value. WORDMARK: My biggest concern is how the wordmark is arranged. Since the Lakers have never been using gray (or silver) and no other marks except those two have them, they're rather superfluous. I would get rid of the gray/(silver) outlines around the primary (and secondary mark). This would probably also solve my bulkiness problem that I have with the logo. The basketball is big enough in order to still be recognized as one, so that shouldn't cause a problem. You might enlarge the entire text and place it further up. Especially "LOS ANGELES" is way too small in my view to shine out. I also think that the entire text in the primary could be bigger. On the one hand it looks energetic, but on the other hand it's also a little bulky. PRIMARY MARK: I'm not completely sold on the shape of the mark. Although the overall impression would suffer from a lack of readability when being depicted on a purely white background, because the yellow "LA" doesn't have any purple outline, drop shadow, etc. GENERAL: I like the two-colored LA KERS typo a lot, because it's witty. The Nets are successful with a younger market because the uniforms are wearable on a regular basis. Personally I can see the uniforms being pretty fashionable due to the simplicity. I'm definitely in the minority of people that enjoys the minimal-ized Raptors uniforms.my Lakers ideas definitely stem from that a bit. I'm not a big fan of large bulky side paneling and I don't think it's worked well on other concepts so I went a different route. The 3 white stripes on the side connect with the 3 stripes seen on the ball logo I created. Goes without saying that the stripes coming off the ball allude to the Lakers script on the current primary. The 3 stripes come from the laces on the ball. I like the current L-ball logo and wanted to pay homage to it while still connecting it to my ideas. I wanted a LA logo separate from anything that symbolizes a ball. I agree with the secondary being Pacer-ish. However they're still aiming for rings/top players/being the showtime team everyone loves. The upward motion of the ball (instead of to the right) signifies a new direction. ![]() I went with the idea that the Lakers are most definitely always "shooting for the stars".whether that's championships, players, big name coaches, etc. Is there a reason for the three white bars near the arm holes or are they just there? The uniforms are a little plain, the Lakers have had some sort of side paneling for the bulk of their history and the uniform seems empty without it. I do like the LA being a different color as being a clever allusion to Los Angeles but I think it could be worked a little more. Is there any reason you decided on three silver stars and then didn't use silver anywhere else in the concept? The secondary logo with the L and it's shape looks more like a partial logo for the Pacers as opposed to something for the Lakers. Can you explain your process a bit? I don't know what I'm looking at with the structure in the primary is.
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